About Us
Our story
Independently owned in Portland, Oregon since 2010, and hands-on with every brand we represent.
Where We Started
More than a sales brokerage
CC Brokerage & Co is an independently owned natural products brokerage based in Portland, Oregon. Since 2010, we have helped natural product brands build lasting relationships and sustainable growth with retailers across Oregon, Washington, Idaho, Montana, and Alaska.
Our leadership brings more than 20 years of experience in the natural products industry, with a background that includes Regional Management, Key Accounts, and National Sales Management. That experience extends well beyond the Pacific Northwest, working nationally with some of the industry’s top-performing and most respected brands.
What makes us different is what happens after a product reaches the shelf. We don’t simply open doors, we stay involved. Our team provides ongoing product education, merchandising, promotions, demos, new item launches, and consistent follow-up to help turn placement into long-term sales.
We intentionally keep our brand roster small so every partner receives the attention they deserve. We work as one team, combining strong retailer relationships, industry experience, and hands-on market support.
Honesty, integrity, and hard work are at the heart of how we do business, on both sides of the buyer’s desk.
Our Mission
At CC Brokerage & Co, we believe in honesty, integrity, and hard work. We are committed to providing our customers with the best possible service, and to building strong relationships with our clients. We value our customers and strive to create a positive work environment that fosters growth and success. Through education, relationships, promotions, demos, merchandising, and consistent follow-up, we build long-term partnerships between the brands we represent and the retailers we serve.
Our Approach
Hands-on support, built to last
We work in partnership with our clients. Placement is the start. The work continues on the shelf, in the store, and behind the scenes.
Beyond placement
Education, merchandising, promotions, demos, new item launches, and consistent follow-up stay with the brand. The goal is sell-through, not a one-time authorization.
One team
Outside sales representatives have defined territories. We still operate as one team, so every brand gets a consistent presence across the Pacific Northwest.
In-store support
Dedicated teammates in Oregon and Washington lead consumer demos, staff training, launches, promotional support, and merchandising where the product meets the shopper.
Small by design
We keep the roster selective so we can stay responsive, personally invested, and experienced enough to cover the territory well.
Our Values
How we do business
Honesty
We tell brands and buyers the truth, even when it is not the easy answer.
Integrity
We do what we say we will do, order after order, season after season.
Hard Work
Territory coverage is earned. We show up, follow through, and stay until the job is done.
Meet the Team
The people behind the partnerships
Our team brings decades of combined natural products experience, strong retailer relationships, and extensive product knowledge to every brand we represent. From sales and education to administrative support, promotions, demos, and account management, our team works together to provide hands-on support throughout the Pacific Northwest.
Cynthia Crocco
Owner
Lawrence Hayes II
Educator | Sales Representative, Outside Sales for Oregon, Idaho & Montana
Chris Estep
WA State Sales Representative | Outside Sales, Washington
Kimberlee Morris
Master Administrator
Susanne Bell
Demo & Product Specialist, Washington
Dina Handley
Demo Support, Oregon
FAQ
Questions, answered plainly
Who we are, how we work, and why the roster stays small.
We started in Portland, Oregon in 2010. The company is independently owned.
We stay involved after a product reaches the shelf, through education, in-store support, merchandising, and follow-up.
Fewer brands means each one gets real attention in the field, and we can stay responsive to both the brand and the retailer.
Get in Touch
Tell us about your brand, your products, or your stores
Whether you are a brand seeking Pacific Northwest representation or a buyer building your set, the conversation starts here.
Prefer email? Write to cynthia@ccbrokerage.com