The people behind the partnerships

Over the last 20 years, Cynthia has established a track record of success in the natural food industry by driving significant growth and innovation. Her expertise lies in enhancing profit margins, developing cutting-edge marketing strategies (retail), and generating remarkable sales momentum for established brands & pioneering brands.

Lawrence Hayes II holds a Doctor of Philosophy (Ph.D.) in Holistic Natural Health and Nutrition and is a Certified Personal Trainer. His expertise encompasses extensive research in diet, nutrition, and fasting, areas where scientific advancements continually evolve, and he brings a genuine passion for natural products to that work. His approach emphasizes creating personalized wellness blueprints tailored to individual needs, fostering confidence and optimal health. As outside sales for Oregon, Idaho, and Montana, his strength in product education, relationship building, and understanding retailer needs makes him a valuable resource for both the brands we represent and our retail partners.

With over 15 years of expertise in the Natural Products industry, Chris brings a wealth of knowledge and hands-on experience to the team. His journey began in 2008, where he held various roles in retail sales, purchasing, buying, management, and field sales. This wide-ranging experience has given Chris a comprehensive understanding of the industry, from merchandising to customer service, including herbal medicine, natural products, and product education, and strong retailer relationships throughout Washington. His dedication to continuous education in health topics, ranging from nutrition and human physiology to herbalism and nutraceuticals, has allowed him to stay ahead of industry trends and provide valuable insights to both clients and customers alike. In February 2024, he was thrilled to join CC Brokerage, where his values and vision align perfectly with the company's mission. He is excited to contribute to the growth of our exceptional brands and to work within an industry he is truly passionate about. As outside sales for Washington, that hands-on approach gives accounts throughout the state thoughtful support and a meaningful connection with clients and customers.

Kimberlee offers 20+ years of experience in the Natural Products Industry. She is the administrative backbone of CC Brokerage, supporting the sales team out in the field and keeping everything running smoothly behind the scenes. She manages new account onboarding, promo coordination and promotional submissions, inside sales and marketing, chain account portals, paperwork, and digital records, the details that keep our brands and retailers moving forward efficiently.

Susanne supports the Washington territory through in-store demos, product education, merchandising, and retailer support. Working closely with Chris Estep, she helps create greater product awareness and meaningful engagement at the store level.

Dina provides in-store demo and event support throughout Oregon, helping the brands we represent connect directly with retailers, staff, and consumers. Her work strengthens product education, awareness, and sell-through.